Web Design · Local SEO · Google Care
Beach House Moving
A county-level site we built, plus the Google Business Profile we run every month — posts from the crew's own job photos and every review answered.
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Websites and Google profiles that make the phone ring.
Web design and Google Business Profile management in Destin, FL. In person from Gulf Shores to Panama City, remote everywhere else.
Saltwater Studio builds fast, custom websites and runs your Google Business Profile every month, so local customers find you first. Then we add AI where it saves you time, like a receptionist that texts back every missed call. The visibility audit, $50 through Oct 31, shows exactly where you stand today.
Websites · Google Business Profiles · and AI that answers the phone.
- Nationwide
- Destin, FL
- Est. 2025
- Built, Not Bolted On
02 / What We Do
The layers of the deep
01What this looks like →
Websites, Built Right
Saltwater Studio builds custom websites for local businesses: built in Next.js, fast on a phone, set up for Google and AI search from launch, and yours to own. A plan page goes live on your own domain within 3 business days of payment; bigger builds get a quote with a timeline.
02What this looks like →
Google Care
We run your Google Business Profile every month: weekly posts from your own job photos, every review answered within 2 business days, hours and services kept current, and a one-page monthly report.
03What this looks like →
SEO / AEO / GEO
Ranked in Google, quoted by AI search, named as the entity. The search presence your competitor skipped.
04What this looks like →
AI Receptionist
For the owner who's on a roof, under a sink, or driving between jobs when the phone rings. Every missed call gets a text back in seconds, after-hours calls get answered, and you get the job details, not a voicemail.
05What this looks like →
AI Automation
The repetitive parts of the day, handled without you. Intake, follow-up, quoting, scheduling, reporting — running on their own and telling you when something needs a human.
Want the numbers first? See the website plans and what each one costs.
Only need your Google profile fixed? The Google Profile Fix is $199 flat, done in 5 business days.
03 / The Proof
Selected work
Mobile Dog Gym
Kai's Run
Our own mobile dog gym, still on its launch list — five free tools and a field-notes blog building the audience before the first session.
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Live Data · Decision Tool
The Heat-Safety Tool
A question people ask every afternoon in July, answered in under a second from live local weather.
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Content Site
BashSnippets
A content site Microsoft Copilot cites — more than 100 Microsoft Copilot citations by September 2026 (Bing Webmaster Tools), built on structured snippets, schema, and llms.txt.
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Rental Catalog · Local SEO
WaterVue Event Rentals
A 51-item event-rental catalog for the Emerald Coast with every piece listed — built to answer renters' questions before the directories do.
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Concept
Pool Cleaning
Concept — Pool Service
A local pool-service concept — the local-service playbook applied end to end.
View concept →
Concept
Construction
Concept — Construction
A construction-services concept — schema-first and structured for local search.
View concept →In their words
What clients say
“I highly recommend Saltwater Studio! They did an excellent job setting up our website and were instrumental in helping us get our business listed and found on Google. Beyond just the initial setup, they also help us run our Facebook and website, ensuring we stay actively posting. Their expertise has been a huge help to our business, and I am very happy with the results.”
Beach House Moving
Facebook recommendation
“Everything Travis is extremely professional always goes above and beyond and making setting up a website simple and easy highly recommended”
Zach Packard
Facebook recommendation
04 / The Method
Right the first time.
Competitors skip steps 2 and 4. That's why their clients rebuild in two years.
Intake & Strategy
A 45-minute call to understand your business, your customers, and what winning looks like. We leave with a defined scope, target phrases, and the entity facts that will anchor every page.
Schema & Tracking — First
Before a line of visible code is written, we configure GA4, GTM, and the schema stack. Competitors skip this step. We don't — which is why you're not rebuilding in two years.
Design & Build
Custom Next.js build, mobile-first, accessibility built in. Every section is a component; every component is a performance decision. No templates, no theme-shop shortcuts.
Launch & Index
Pre-launch SEO audit, GSC and Bing Webmaster submission, IndexNow ping on deploy. We don't call it done until the search engines know it's live.
Grow
Monthly reporting, content that feeds the entity, and the data to know what's working. The site is an asset — we treat it like one.
05 / Why Saltwater
What a template can't fake.
Schema & entity, from the first commit
Structured data goes in on day one and is validated before launch — never bolted on after. It’s the same build behind BashSnippets, a property the studio owns and runs, engineered so AI tools can quote it instead of skipping it. Your site tells Google and the assistants exactly what you do, for whom, and where.
You own everything
Domain, hosting, analytics, every account — in your name, under your email, with your billing. The studio does the work and hands you the keys: no agency login, no hostage situation.
One canonical fact set
Your name, location, services, and entity facts read the same on the site, in schema, in llms.txt, and on every profile — the consistency AI search rewards. It’s the entity work that let Kai’s Run claim a service category that didn’t exist in search yet.
No template you’ll outgrow
Custom Next.js, not a page-builder you’ll fight in eighteen months. It’s how Beach House Moving got a service-area page for every county it works — depth a template can’t fake, because the template never adds the schema or the local pages in the first place.
06 / The Studio
Travis, founder.
Saltwater Studio is a web design and AI studio founded in 2025 by Travis Abadie in Destin, Florida, building websites, Google Business Profile management, and AI automation for local businesses, in person along the Gulf Coast and remotely nationwide.
The method is the same one I use on my own businesses: get the website and the Google profile right first, because that's where customers find you. Then automate the parts of the day that eat your time — mapped first, built to fit, documented well enough to hand over.
In person along the Gulf Coast, remote nationwide, out of Destin. Every engagement is personal — no account managers, no handoffs.
07 / Insights
Notes from the work
October 4, 2026
How to get AI to recommend your business (and describe it correctly)
Give the assistants one true story to repeat.
October 4, 2026
How fast is your website? What the score means and how to test it
Test it free at PageSpeed Insights: paste your address and read the Mobile tab.
October 4, 2026
How much does a small business website cost in 2026?
It depends on who builds it and who keeps it running.
Depth, by design.
Depth, by design.
The customers are already asking. Let's make you the answer.